indie designers : frond

June 6, 2017

Photo by Eva Verbeeck

Portlander by way of Texas, Krysta McDaniel turned her hobby of sewing into up and coming indie apparel label Frond after sharing her signature deep-v neck tops on social media. The resulting demand for those tops was immediate and has shown no signs of slowing, thus Frond was born and has since added more staple worthy designs to it’s roster including jumpsuits, rompers (perfect for summer!), dresses and wrap tanks. With the focus on reclaimed materials and natural fibers, designs are small batch and sometimes even one of a kind given the reclaimed aspect of much of the fabric used.

I love Frond’s sustainable approach, easy silhouettes and unique fabrics. Once Krysta finds a fabric that fits the Frond aesthetic (think neutrals and vintage florals) she creates her design and cuts and sews the fabric in her home studio. The approach is slow but Krysta has obviously found a system that works as in addition to limited custom work, she sells ready made pieces via her website and via local boutique Altar. It’s been a pleasure watching Frond grow and I look forward to whatever comes next, even if it’s just more of the same.

Photos by Hannah Key

 

Shop Frond online and in Portland at Altar Boutique.

Be sure to follow @shopfrond on Instagram to see the latest designs and get info on pop-up events.

Photo by Eva Verbeeck

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