look book : fruit salad by wasted effort

June 14, 2017

Hand crafted by jeweler Marie Foxall in Vancouver, BC Wasted Effort has been one of my favorite indie jewelry brands to watch. With styles ranging from cosmic to whimsical, modernist touches like clean lines and empty space keep each collection fresh, contemporary and cohesive.

WE’s latest collection, Fruit Salad, is just in time for summer and cleans up in the whimsy department without going full on twee. Modeled by one of my fave Instagram style bloggers, Style Is Style’s Lydia Okello, I love the playful and colorful nature of this look book –

Photos by Helen Shaw

MUAH by Karly Paranich

Now I have to decide which fruit best sums up my sartorial needs this summer – pear, banana, grape? I’m thinking I should just take a cue from the collection name, Fruit Salad, and mix a few different styles into my look.

Shop Wasted Effort online or at Day Off Shop in Vancouver, BC.


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