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November 16, 2017

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Admittedly, it’s been a while. I’m sure I’ve mentioned it before but I’ve spent the last year struggling with what to do with this space. For years, I cranked out content faithfully, holding myself to rigorous schedules and pushing myself to continuously increase quality of content. I kept it up for a good five years and am very proud of what I accomplished in that time. Lots of things have changed in my life in that time and like so many others, I found myself totally burnt out after a while. Suddenly I wasn’t motivated to blog at all and after starting a new job last year, I had even less time and energy for it. Prior to that new job, I was also blogging professionally for others on the side and trying to make a career of it. I had some great clients but it wasn’t enough to enjoy the lifestyle I was accustomed to (hello, I write a blog about things I’m buying/want to buy) so that aforementioned job came into play when I ran out of time to grow my client base without falling behind on bills. Turns out, I ended up in a pretty great place that I’m still happy to be.

Given that, I decided to focus on that career and while I had ideas for reinventing the blog (like, seriously great ideas), I just didn’t have the time and energy to get any of them going. Not to sound too pitiful but I also struggled with engaging you, my audience. If I had a dime for every person who told me how awesome and needed my blog was, I’d still be doing it full-time, but the truth is those same people in the same sentence would also admit they hadn’t read in a while. And my numbers reflected it. While I’d love to do this simply because I enjoy it, when it takes up as much time as a full-time job (and believe me, it does), I’d like to know that people are actually checking it out. While I had a nice peak about two years ago, for reasons unknown to me, readership started to slowly dwindle. Bottom line, why work so hard if no one’s really paying attention? That was kind of the last nail in my coffin of burn out.

Fast forward to now. I haven’t updated since last June. My life long love of fashion was in a phase of disinterest, something I’ve experienced all my life as trends wax and wane. Even when I wanted to update, I felt there was nothing worthwhile to post about. I’ve since realized that my focus has moved to design as a whole, from fashion to art to interiors. I began calling myself a Design Blogger on social media a while ago and suddenly the focus was off fashion and redirected towards things I genuinely find intriguing. While on vacation in Japan last week (haha, how awesome is it to be able to say that?!) it occurred to me that perhaps the way out of my blogging rut was to apply my newly adopted title to the blog, and not just social media. Done! While I still have projects galore percolating in my brain – including a total rebranding of the site – burn out or no, low numbers or no, I miss it here. And the handful of you faithful readers. Who knows, maybe if I start to blog again, people will come back. And if not, maybe I stop with the rigorous posting schedule and post just for me, just when I feel like it.

So, coming soon: I went to Japan!

XO, ABT

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